Abhay Singh x Pune Artistry Works

A quick design that worked for years

I love doing short sprints as a break from in-depth projects—designing something good, fast is a whole new challenge. I made a logo for Pune Artistry Works in two hours mid-2021, and it’s still in use today.

Earlier, Aishwarya used a logo and packaging she had pieced together in Canva. It wasn’t bad, but an evolving art practice like hers had grown out of it in no time. I wanted to design a simple, strong identity for her that wouldn’t need an update any time soon.

For an artist to actually want to use her new identity, it needs to fit in with the way she works. We had worked in the same room for a long time, so I knew that Aishwarya didn’t have a fixed process, adapting to whatever was around her instead. If she carved into her linoleum more than she intended, she would turn it into a feature. If she ran out of packaging stickers, she would just draw on the box with a Sharpie.

Her identity needed the same sort of flexibility. It would have to be unique without a ton of rules.

A quick design that worked for years

I love doing short sprints as a break from in-depth projects—designing something good, fast is a whole new challenge. I made a logo for Pune Artistry Works in two hours mid-2021, and it’s still in use today.

Earlier, Aishwarya used a logo and packaging she had pieced together in Canva. It wasn’t bad, but an evolving art practice like hers had grown out of it in no time. I wanted to design a simple, strong identity for her that wouldn’t need an update any time soon.

For an artist to actually want to use her new identity, it needs to fit in with the way she works. We had worked in the same room for a long time, so I knew that Aishwarya didn’t have a fixed process, adapting to whatever was around her instead. If she carved into her linoleum more than she intended, she would turn it into a feature. If she ran out of packaging stickers, she would just draw on the box with a Sharpie.

Her identity needed the same sort of flexibility. It would have to be unique without a ton of rules.

A quick design that worked for years

I love doing short sprints as a break from in-depth projects—designing something good, fast is a whole new challenge. I made a logo for Pune Artistry Works in two hours mid-2021, and it’s still in use today.

Earlier, Aishwarya used a logo and packaging she had pieced together in Canva. It wasn’t bad, but an evolving art practice like hers had grown out of it in no time. I wanted to design a simple, strong identity for her that wouldn’t need an update any time soon.

For an artist to actually want to use her new identity, it needs to fit in with the way she works. We had worked in the same room for a long time, so I knew that Aishwarya didn’t have a fixed process, adapting to whatever was around her instead. If she carved into her linoleum more than she intended, she would turn it into a feature. If she ran out of packaging stickers, she would just draw on the box with a Sharpie.

Her identity needed the same sort of flexibility. It would have to be unique without a ton of rules.